教授综述
Marion Debruyne is Dean of Vlerick Business School. She holds a Civil Engineering as well as a Master’s degree and is Doctor in Applied Economics (Ghent University). After obtaining a CIM fellowship she held positions as Visiting Doctoral Fellow at the Wharton School (University of Pennsylvania), Visiting Scholar at the Kellogg Graduate School of Management (Northwestern University) and Assistant Professor at the Goizueta Business School (Emory University).
Her interests lie at the intersection between marketing strategy, innovation and competition. Her work has been published in Marketing Science and The Journal of Product Innovation Management among others.
At Vlerick, she is Director for all Master programmes as well as Academic Director of the executive open enrolment program “Product Management”. She also teaches the Marketing Management course in the full-time and part-time executive MBA programs.
She has been involved in training and coaching assignments for Abbott, Aliaxis, Dexia, Electrabel, Etex, Inbev, J&J, Manpower, Merck, Siemens, Umicore to name a few.
现任
Dean of Vlerick Business School
教授的课程
Marketing Management, Marketing Strategy
研究领域
Marketing
教育背景
Ph.D. in Applied Economics, University of Ghent, Belgium
MA in Marketing Management, Vlerick Leuven Gent Management School, Belgium
BS in Chemical Engineering, University of Ghent, Belgium
学术论文
Articles in refereed journals with impact
Beck L. Janssens W. Debruyne M. Lommelen T.2011. A study of the relationships between generation, market orientation, and innovation in family firms. Family Business Review, 24(3): 252-272.
Debruyne M. Frambach R. Moenaert R.K.2010. Using the weapons you have: the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products. Journal of Product Innovation Management, 27(2): 161-178.
Debruyne M. Moenaert R.K. Griffin A. Hart S. Hultink E.J. Robben H.S.J.2002. The impact of new product launch strategies on competitive reaction in industrial markets. Journal of Product Innovation Management, 19(2): 159-170.
Articles in other (un)refereed journals
Debruyne M.2009. Successful innovation without R&D? Yes, we can!. EWI Review, (8)
Debruyne M.2009. Succesvolle innovatie kan vaak zonder R&D. EWI Review, (8)
Debruyne M. Reibstein D.R.2005. Competitor see, competitor do: incumbent entry in new market niches.
Ingenbleek P. Debruyne M. Frambach R. Verhallen T.M.M.2003. Successful New product pricing practices: A contingency approach.
Book Chapters
Debruyne M.2010. How to survive your own business model innovation: the story of Bongo. In: Silberzahn P. Van Dyck W. The balancing act of innovation
Debruyne M. Stremersch S.1998. Pricing services. In: Van Looy B. Gemmel P. Van Dierdonck R. Services management: an integrated approach (pp. 101-124). Pitman Publishing.
著作
Debruyne M.forthcoming. Customer innovation - English version.
Debruyne M.forthcoming. Customer innovation - Dutch version.
Debruyne M.2009. Innoveren met creativiteit. LannooCampus.
